Basic Design Terms

Over the years here at Print Dialogue, we’ve had the pleasure of working with many businesses and individuals who are new to the design and print process.

It’s often hard to communicate effectively without a shared vocabulary, and the lexicon of design is varied and not always self-evident. For this reason we thought we’d share a post by Mary Stribley that explores some of the basics as far as design is concerned.  You can check out her article here, on Canva.

It should be noted that in point number “17. Alignment”, the bottom right caption of the image could also just be called “justified”, and this can apply to both vertical and horizontal planes:
Basic Design Terms_Text Example

“But I need to know more about print!”, well we’ve got you covered there too. Check out our next article, “Printing Offset or Digital?” that tackles some of the commonly used printing words that leave people scratching their heads as well as the fundamental differences between digital and offset printing.


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